— Blog
Field notes from
the studio.
Case studies, lessons from the work, and our honest take on software, design, and AI.
FEATUREDCase Study
May 28, 2026 · 7 min read
How We Rebranded Octopus Plumbing
The honest story behind one of our favorite recent identity projects — what worked, what didn't, and what we'd do differently.
Software
May 20, 2026 · 5 min read
Why We Pick Next.js For SaaS Clients
After three years of building production apps, here's our honest take on the trade-offs — the good, the bad, and the underrated.
Design
May 12, 2026 · 4 min read
Color Systems That Actually Survive Production
Most brand guidelines die the moment they leave the PDF. Here's how we design palettes that hold up in the real world.
AI
May 5, 2026 · 6 min read
AI Chatbots That Don't Embarrass You
A practical guide to integrating AI assistants into client sites — what works, what doesn't, and why most are broken on day one.
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